Mathematics, 10.10.2019 23:00, krystenlitten

# Many companies use well-known celebrities as spokespeople in their tv advertisements. a study was conducted to determine whether brand awareness of female tv viewers and the gender of the spokesperson are independent. each in a sample of 300 female tv viewers was asked to identify a product advertised by a celebrity spokesperson. the gender of the spokesperson and whether or not the viewer could identify the product was recorded. the numbers in each category are given below.

male celebrity female celebrity

identified product 41 61

could not identify 109 89

referring to table 4, at 5% level of significance, the conclusion is

(a) brand awareness of female tv viewers and the gender of the spokesperson are independent.

(b) brand awareness of female tv viewers and the gender of the spokesperson are not independent.

(c) brand awareness of female tv viewers and the gender of the spokesperson are related.

(d) both (b) and (c).

Answers: 3

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